The Mall is to drop the name Gracechurch from its shopping centre in Sutton Coldfield next year.
The firm bought a 50 per cent interest in the freehold of the Gracechurch in February 2003 from Baffin for £52 million, and followed this by snapping up the remaining 50 per cent from Prudential for a similar sum. Since then the centre, which opened in 1974 as the Gracechurch Shopping Centre, has been known as The Mall Gracechurch.
A spokesman for The Mall group said the centre would be re-branded as The Mall Sutton Coldfield to help nonlocals to locate it. He added: "The external branding is scheduled for late 2008, and I would anticipate this being in place for Autumn next year."
Far from having any local historical meaning, the Gracechurch was so named because the head offices of its developer, the UK Provident Association, were at 33 Gracechurch Street, London. The News revealed last week that The Mall was considering adding a first-floor food court above the central Bishop's Court square. l Statues on the move - see page 3